How to Use CTAs in Your Marketing to Increase Conversions
A call-to-action (CTA) is one of the most powerful marketing tools at your disposal. The CTA is your chance to get the user to interact with your business in a specific way. Are you using CTAs to turn website visitors into leads and get more conversions? You should be. How to Use CTAs to Get […]
4 Reasons We Love Being SEO Consultants in Charlotte
As SEO consultants, our #1 goal is to attract more clients to your business. We love working with brands across the country and the globe (thanks, internet!) But as a Charlotte-based SEO consultancy, we have a soft spot for companies based right here at home that want to gain more leads and traffic through SEO […]
6 Reasons We Recommend WP Engine for Your Web Hosting Service
You’ve got options when it comes to web hosting services. Major providers like GoDaddy, BlueHost, Siteground, and more offer many tiers of website hosting. For most businesses, a managed hosting plan makes the most sense because it means the web hosting company handles the server upkeep for you. In addition, we recommend hosting your […]
Is Paid Search Worth It? Paid Search vs Organic Search
If you’re a marketer or business owner, you’ve probably asked yourself at least once: should I focus more on organic SEO or paid search? A lot of people wonder about the difference between paid search vs. organic search and what’s best for growing your business. And the answer is—you need both. Paid search (aka SEM […]
3 Strategies for Building High-Quality Backlinks
Is link building part of your SEO strategy? It should be. Building high-quality links back to your website can improve your SERP (search engine results page) ranking and overall SEO. Link building is a great way to promote traffic to your website, build authority with your customers, and nurture relationships in your industry. I’m going […]
5 Things You Can Do Right Now to Boost Your Conversion Rates
At first, I was going to call this post “Top 5 Missed Opportunities for More Conversions Online” and I was going to write it based on my experience helping business owners with their SEO… But I’m a positive person so I decided to go ahead and flip the script. Instead of mistakes, I want to […]
Ask the Experts: Biggest Digital Marketing Strategy Mistakes (And How to Correct Them)
It’s never a bad time to reassess your digital marketing strategies – to check whether your approach is still on-brand, up-to-date, and most importantly effective. Social media, SEO, and digital marketing strategies are always evolving. So marketers and businesses need to keep on their toes as well. We talked to 5 digital marketing experts about […]
How to Use Email Marketing to Skyrocket Sales
With so many ways to reach your customers, many businesses wonder whether email marketing should be a part of their overall marketing strategy. Is it really worth it? The short answer: yes. There are plenty of statistics out there to support the value of email marketing. For one, 99% of consumers check their email every day. Email […]
Why You Need a Clear Brand Message
Once upon a time… Those are four very powerful words. Our ears perk up the moment you begin to tell a story – it’s just part of being human. Studies show that most consumers also want stories from the brands they shop with. Think about it – the most popular Super Bowl commercials are always […]
4 Reasons Why You Should Be Using Video Marketing
Look around, video is everywhere. Instagram stories, Snapchat, and Facebook lives are taking over social media. YouTube is the world’s second-largest search engine. Most businesses are already using video content marketing for its ability to communicate fast, engage audiences, and boost sales and ROI. Here are 4 reasons you should use video on your website: […]
